**As a point of reference, podcast is a trademarked/copywritten term by apple, so I should use netcast, or prerecorded audio/video show, but I’m using the colloquially accepted version of podcast**
Podcasts was one of the greatest advances in content in the last few years. It gave people more than the very few syndicated options on the radio. Couple that with iTunes, RSS, and podcast catchers, you have yet another way to curate content exactly to what you want to listen to. It also gave people who couldn’t break into the the radio/tv industry an outlet to ‘do it their way.’ While podcasts really don’t have the market penetration one would like, the marketing and viable business opportunities are there. The production costs are so low, that it takes much less audience to turn a significant product. This all sounds so good, so why am I mad, (because I need a reason to complain).